But last month, H&M confronted a new outcry, this time from Chinese customers who seized on the company’s renouncement of the cotton as an assault on China. Social media stuffed with angry calls for for a boycott, urged on by the govt. Global makes like H&M risked alienating a region of 1.4 billion folks.
The furor underscored how international clothes makes relying on Chinese elements and factories now deal with the mom of all conundrums — a conflict vastly extra elaborate than their now-common reputational crises about exploitative doing the job disorders in poor international locations.
If they are unsuccessful to purge Xinjiang cotton from their supply chains, the clothing