EXPERIMENTING WITH NEW FORMATS: The Attico is skipping Milan Vogue Week.
On Tuesday, the brand’s founders and artistic directors Giorgia Tordini and Gilda Ambrosio communicated their conclusion with a private e-mail, exactly where they also discussed their method for the time, which they explained as an “experiment.”
According to the designers, The Attico slide 2020 assortment will be unveiled closer to the time it will strike the retailers.
“Instead of the blast of the presentation adopted by six months of silence until finally the clothes get readily available in the retailers, the launch will be straight away adopted by the supply to the retailers,” Tordini and Ambrosio wrote in the e-mail. “Communication and profits will be aligned mainly because what we care about most is what women of all ages appreciate, do and dress in. This go is also section of a world method aimed at gratifying our consumers in a far more organic way.”
According to the manufacturer, the method will be unveiled a single move at a time to “further interact with the community.”
“Skipping the presentation is not the final answer, it’s just feels right now,” they added. “When The Attico was released, it was section of the boom of the electronic society. The on-line is superb, but it’s not sufficient. Experiences are
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