Retail browsing took a remarkable convert in the 1950s, and the Alle-Kiski Valley was element of it.
The Heights Plaza Buying Center opened Nov. 10, 1955, and improved purchasing habits.
The plaza was constructed by brothers John P. and Alex Marino, who saw comparable services going up elsewhere.
The first browsing center in the Pittsburgh region was Caste Village in Whitehall, crafted in 1951. Following was the Northway Browsing Center in 1953 on McKnight Street in Ross, later identified as the Northway Shopping mall in 1962. In 1954, Wonder Mile Procuring Center opened in Monroeville, a yr following the Parkway East was accomplished.
At that stage, the Marino brothers felt it was time to get in on the motion.
The Heights Plaza changed the conventional procuring districts in the Alle-Kiski Valley’s riverfront cities.
The new procuring region — built on the edge of what was a former airport residence — caught on rapidly. Instead of exploring out a curbside parking area and feeding the parking meter in the old towns, consumers at the Heights Plaza had suitable, absolutely free parking.
Probably the most well-known retail store was an anchor tenant, the Joseph Horne office shop, affectionately known as “Horne’s on the Heights.”
The plaza was also acknowledged for its fountains and the clock at the entrance off Freeport Highway. The h2o turned hues at night time with spotlights beneath the area.
Apart from Horne’s, other popular suppliers involved G.C. Murphy’s, Klingensmith Components, A&P Supermarket and a Howard Johnson’s restaurant.
And never forget about Isaly’s.
Besides regional and nationwide chains, privately owned small businesses thrived. Some had been Herbert’s menswear, Princess Pastries and Ken Kamera.
Among young persons, no location was additional popular than the Countrywide History Mart. Not only could new music enthusiasts obtain their most loved vinyl data, the regional chain was the place to invest in tickets for big live shows coming to Pittsburgh.
Individuals stood in line to seek out tickets for acts these types of as Led Zeppelin, The Doorways, James Brown and lots of extra in the times in advance of electronic ticket-getting.
Adjacent to the major strip of the plaza have been functions for the whole family this sort of as miniature golf, The Plaza Lanes bowling alley and slot cars and trucks at American Family Raceways.
Co-founder Alex Marino died in 1979 and John P. Marino in 1992.
With rumors that an enclosed mall was on its way to the Allegheny Valley corridor, the Marino loved ones sold the plaza in 1986 to Terra Enterprises.
The initial chink in the Heights Plaza armor arrived in 1994 when Horne’s was acquired by Federated Section Stores and merged into its Lazarus division. Then Lazarus was rebranded Macy’s in 2005.
A spectacular hearth Dec. 18, 2012, prompted nearly $10 million problems to the Heights Plaza.
Ultimately, Wild Blue Administration, which operated the plaza, defaulted on its house loan and New Jersey-based Pretium Residence Administration took more than in 2018.
Allegheny County reassessed the property’s price and dropped it from $17 million to $6.6 million.
The plaza, like most shopping centers of its style, struggles in this period of on-line purchasing — an upheaval related to how procuring centers improved the public’s behavior in the 1950s.
George Guido is a Tribune-Overview contributing author.