Vince will open its initial store-in-store in the Galeries Lafayette Paris flagship on Haussmann Boulevard on Wednesday.
Spanning three hundred sq. feet, the store will be on the 3rd flooring and will open with a vary of women’s clothing from the pre-spring and spring 2020 collections, developed by Caroline Belhumeur, innovative director.
“There is a good deal of momentum all-around the brand globally and we think this store will support to strengthen our place in the Paris market and further more offer us with the possibility to hook up with our regional Vince group,” stated Craig Samuelson, senior vice president, worldwide at Vince.
“Paris is an enormously crucial market in terms of brand positioning, so it would make perception for us to associate with a section retailer that has a worldwide arrive at. This store will give us the possibility to immerse equally regional and worldwide Galeries Lafayette buyers into the earth of Vince, and actually support to amplify our messaging,” he included.
The store reflects Vince’s understated, California-inspired aesthetic and functions a neutral coloration palette, Seventies-inspired furnishings and eclectic art and decor.
Vince joins Max Mara, Joseph, Agnès B. and Brunello Cucinelli which are found on Galeries Lafayette’s 3rd flooring.
In Paris, Vince also sells these kinds of stores as Printemps, AB33 and Merci. Late past calendar year, the organization opened its initial long-lasting European Vince retail retailer in London.
FOR Far more Tales:
Vince to Grow Worldwide Retail Presence, With Focus on London
Reviving Vince: Anatomy of a Rebound