Local producer Bickfords, recognized for its cordials, iced coffees and other non-alcoholic and alcoholic beverages, is creating a new Violet Crumble chocolate honeycomb flavoured milk at its Salisbury facility.
The new providing is component of a licensing arrangement with Glynde-based mostly confectionery business Robern Menz, maker of the Violet Crumble and FruChocs chocolate brand names.
Nailsworth-based mostly Golden North, a person of the nation’s most effective ice cream maker, is the milk provider to Bickfords.
Robern Menz main government Phil Sims explained the group was “innovating further than the legendary bar”.
“It was normally on our agenda to introduce a Violet Crumble milk drink as we knew the flavour combo was a no-brainer,” Mr Sims explained.
“Collaborating with Bickfords’s has been a acquire-acquire for both of those enterprises and to know that we are capable to aid other SA corporations by sourcing neighborhood ingredients, like Golden North milk, means a large amount.”
Bickfords Group income and marketing manager Chris Illman explained the partnership dialogue was an uncomplicated a person to start off due to the fact both of those make locally.
“Thanks to need for the new product or service, Bickfords have doubled their production compared to our original volume predictions,” Mr Illman explained.
“We have a selection of iced espresso dairy beverages hence Violet Crumble complements our selection.”
Robern Menz acquired the Violet Crumble brand name from world wide large Nestle in early 2018, subsequently investing $4m on a factory refit and extension and new warehousing services.
It was supported by a $750,000 state grant and a $900,000 bank loan from the Financial commitment Attraction Agency.
Violet Crumble is explained to have been invented by British isles migrant Abel Hoadley, who established up A. Hoadley & Firm in Australia the eighteen nineties — with the unique packaging explained to be a tribute to his wife’s favorite flower and color.
Robern Menz is also doing work toward the considerably-expected comeback of Polly Waffle in 2021.
It has also kickstarted a partnership with OTR-owned Krispy Kreme for two Violet Crumble doughnuts.
The Violet Crumble chocolate honeycomb flavoured milk is accessible nationally by way of Coles Express, Caltex, Drakes, IGA, Foodland, Romeos, The FruChocs Stores and Bickfords’s online shop, Sippify.