As the menswear exhibits for spring 2021 are unveiling digitally this 7 days, Virgil Abloh announced that he will be opting out of revealing his collection for Louis Vuitton at this time.

In its place, the yet-to-be-produced collection — titled “Message in a Bottle” — will be revealed Aug. 6 in Shanghai as element of a collection of worldwide locations exactly where the threads will be offered in authentic lifestyle.

Paris and Tokyo will also play host to Vuitton’s journey, with extra towns perhaps currently being additional to the calendar until the conclude of 2020.

In an effort to transfer absent from the regular one-year format, Abloh strategies to fuse various collections and clearly show them all at once. According to a press release, the Aug. 6 clearly show will present “looks repeated from the Tumble-Winter season 2020 collection, appears to be like freely made by the studio for the duration of the lockdown utilizing recycled materials, and new appears to be like made from current concepts.”

virgil abloh
Courtesy of Louis Vuitton

Until finally then, a shorter online video (directed by Abloh) identified as “The Adventures of Zoooom with Friends” will have to suffice. Launched by the storied French label Friday, it capabilities a motley crew of animated characters playfully building their way around the Town of Lights. It concludes with the characters packing Louis Vuitton shipping containers and loading them on a barge that sets sail on the River Seine with a metaphorical see of arriving in Shanghai for the brand’s large Aug. 6 reveal.

As the sector stating goes, “It’s always vogue 7 days someplace.” Depart it to Abloh to carry vogue — and the hype that he inevitably evokes — just about everywhere.