Tennis period is in total swing and Vuori desires a piece of the motion.
The buzzy California-centered brand will start the Courtroom Selection, its first line targeted to racquet sporting activities, on July 14.
Additional from WWD
The womenswear selection consists of a few parts, a gown and two skirts, made from breathable and recycled elements. The Volley Skirt, which will retail for $68, functions a significant-rise style in a stretch cloth with hidden ball and cellular phone pockets. The Volley Dress, which will market for $98, is an up-to-date take on the classic tennis dress with straps on the back again, and the Seabreeze Skirt is created from a effectiveness extend woven intended for maximum airflow. It will offer for $74.
Sarah Carlson, senior vice president of design and style for Vuori, said: “A big component of what impacts our layouts and the choice to action into new types is purchaser perception. Tennis is a terrific outdoor exercise that has developed in popularity for the duration of the pandemic. The activity also has extensive been motivated by manner — and has influenced it in turn — as the standard pieces are equivalent pieces technical and trendy –– features that have turn out to be synonymous with Vuori, creating the enlargement into this classification a all-natural healthy.”
The selection will be bought by means of Vuori’s direct-to-buyer channels.
Signal up for WWD’s E-newsletter. For the most current news, observe us on Twitter, Facebook, and Instagram.
