What is alt text and how do I write it for jewelry? — Sharon Z Jewelry

Wilton Vinck

Alright jewelers and metalsmiths – you have produced a magnificent entire body of operate, photographed it, and constructed a web page.

Now it is time to make it additional obtainable.

I coronary heart alt textual content so substantially. It is a impressive tool site accessibility. When alt textual content is not the only instrument at your disposal to make your web-site available, it is an important 1.

It’s Okay if you failed to know about this crucial part of your web site before now. Here is a guideline to what it is, why you want it, and how to write it. 

(Author’s note – if you are presently familiar with alt textual content, scroll down to the How to Write It and The place to Put It sections.)

Alt textual content is the smaller little bit of text that you use to explain an picture on your site. Occasionally it is also named an alt attribute, or alt tags. All important eCommerce platforms have a location for you to include alt text.

How it works – an individual with a visible impairment needs and wishes to use a web page. In order to do so, they use a monitor reader that reads the webpage out loud. When it hits an impression on the site, it doesn’t skip it, it reads whichever description you’ve supplied it.

This is what alt textual content is primarily for – to provide descriptions of your images.

Other individuals who will need alt text include things like people with confined online bandwidth – ever have super slow web that will not load photographs? Having alt text there helps you figure out if there is vital details in people photographs.

Oh! And alt text is super useful to anyone who uses image blockers in their email. If photos aren’t loading, it is critical to describe them.

Why you want it

There are plenty of explanations, but the most important explanation is that accessibility and inclusivity assistance every person navigate the internet.

For us as compact business homeowners, there are also sensible reasons why we have to have alt textual content. And there are no downsides to introducing it to your internet site.

Rationale #1 – Having a web-site that is inaccessible means that you are probably leaving income on the table. Right after all, if anyone cannot use or navigate your web-site, then they also are not able to invest in from you.

Rationale #2 – All of the text that’s on your internet site is searchable by using research engines like Duck Duck Go, Mozilla, Google, etc. You give oneself your greatest advantage if you have fantastic details on your web-site. And this implies having searchable textual content on your pictures.

Cause #3 is my own – I take into consideration accessibility to be a fundamental part of operating a website, and I strive to make mine as accessible as I know how to.

How to publish it

Alt text has 1 objective, and many gains and it is main purpose is to be read through by men and women, not bots.

So every time you compose alt textual content, imagine about what a further particular person demands to know about the impression.

Best Methods

  • Set yourself into the head of a consumer seeking for jewelry.

  • Imagine about how they would describe it, and attempt to reply their questions.

  • Is it the content? The shape? The stone? If it is demonstrated on an ear?

  • Use keywords and phrases sparingly, and make sure that they are related to the graphic.

  • Be descriptive and don’t rely on an more mature web practice of “search phrase stuffing” *

  • Retain your alt textual content below 150 characters or 12 phrases so that they are understandable and readable.


Right here is a photo of some earrings. The alt textual content reads “oxidized silver eye-shaped stud earrings on a steel slab”.

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