The Woolmark Firm can proudly — and wistfully — say the good Karl Lagerfeld bookended his breathtaking manner vocation with wool.
One of the late designer’s last assignments was the Knit Karl package, a limited-edition Do it yourself box set that will be available starting up Friday by means of an on the net worldwide competitiveness, WWD has discovered.
It comes some sixty six decades just after Lagerfeld received the 1954 Woolmark Prize in the coat group, propelling his notoriety and also that of Yves Saint Laurent, who prevailed in the gown group.
Lagerfeld vividly remembered that pivotal 1954 prize ceremony, when the award was handed to him by Thelma Sweetinburgh, then head of the Paris business office of the International Wool Secretariat. (She would go on to turn into a manner editor, aiding place WWD on the map all through the Sixties.)
When Sweetinburgh passed away in 2007 at age ninety seven, Lagerfeld sketched from memory the outfit she wore on that essential day: a grey flannel ensemble by Jacques Fath.
“She was so chic,” Lagerfeld recalled at the time. “She was the to start with man or woman of the manner entire world I met when, in late 1954, I acquired my to start with prize in the International Wool business office contest. I went to Lachaume and ordered her bouquets.” (He remained one particular of the florist’s leading clientele his whole lifestyle.)
Every single Knit Karl box will incorporate directions to notice one particular of four unisex Lagerfeld designs — a pullover, cap, headband or scarf — together with Australian merino wool yarn, knitting needles and four metal badges to personalize the products, including one particular with a sheep carrying dim glasses like Lagerfeld constantly did.
The contest operates starting up this week and will involve a digital scavenger hunt in which people hunt for codes, with most concealed all over the U.S. and the U.K., but efficiently throughout 14 different nations around the world. Gathering plenty of codes will unlock one particular of the 777 knit kits up for grabs. (Seven was the late designer’s blessed selection.)
While the contest is a playful interpretation of the principle of “traceability,” it also foreshadows the outstanding enjoyment to appear at the 2020 International Woolmark Prize.
For the to start with time, these contestants will present 6-glance collections that are comprised of absolutely traceable merino wool, partnering with The Woolmark Firm and a blockchain-enabled corporation named Provenance.
Even though Woolmark is perhaps best recognised for shepherding early style and design expertise like Lagerfeld by way of its competitiveness, the company’s nonprofit arm is also aid to some 60,000 Australian woolgrowers. Carrying on Lagerfeld’s legacy, Woolmark also introduces “The Karl Lagerfeld Award for Innovation,” this 12 months to be presented by Carine Roitfeld, who last 12 months was named a design and style adviser to the Lagerfeld brand.
The Woolmark task caps off a 12 months of unique activities and initiatives to celebrate the lifestyle and legacy of Lagerfeld, who died last February at age 85. These involved a wide variety-exhibit-design and style memorial ceremony at the Grand Palais, an exhibition of white shirts in tribute to one particular of his fetish clothes, and an LVMH Prize for Young Vogue Designers renamed just after him.
In tandem with the Karl Knit task, conceived in 2018, the Lagerfeld manner home has fully commited to use Woolmark-certified quality wool for all Karl Lagerfeld knitwear from the tumble 2020 manner period.